A Tale of Two Segments for Bill.com
Bill.com is clearly targeting two segments and doing so allows them to craft more compelling value messaging that should resonate more effectively with businesses and accountants.
Aside from some needed design enhancements, Bill.com has included many key elements that help translate into more conversions.
Key elements such as:
- Benefits
- Testimonials
- “Risk Free” messaging
- Cost Savings Example
The design would benefit from achieving a less text heavy appearance, which can be accomplished without losing what they are trying to convey.
* As always, click on the larger image to view an even larger image.
