Pricing Observer

Pricing Observer

Pricing Observer  //  An ongoing collection of various approaches to pricing strategy, pricing structure and pricing process.

Provided by: www.pricingwire.com

Dec 23 / 3:20pm

Bantam Live Announces End of Beta & Pricing Plans

Bantam Live announced via email today that they will exit public beta on January 26th and provided a preview of the their tentative offerings and pricing.  They do not mention extending a perpetually free offering, but do offer an extended 30 day free trial period to those who sign-up for a paid subscription plan when Bantam Live formally distributes their “go-live” pricing plans.

Announcing this, roughly one month in advance, gives them time to assess and evaluate the nature of the responses they receive and make some key business decisions with respect to any possible adjustments or updates to their Offerings and Pricing.

I do not have access to the information they have available to base their decisions on, but I “quickly” put together a possible Pricing Structure they might consider instead.  The two suggestions (in color) are quickly provided without the benefits of the information Bantam Live has access to (between my two possibilities, the only difference is the price points).  Additionally, there is much more that goes into optimizing a pricing page to best position your value proposition for maximum conversions, which I do not cover here.

http://www.bantamlive.com/

- As always, you may click the larger image below to view an even larger image -

         

1 comment

Feb 08, 2010
Bantam Live has officially posted their offerings and pricing.

https://app.bantamlive.com/plans

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