To follow up on our previous post around Bantam Live pricing, I have included a screenshot of the pricing page they deemed worthy of their post beta launch.

Some brief notes:

a.  They have done their homework and clearly incorporated elements (best practices) that have worked for other companies.

b.  “30-DAY FREE TRIAL ON ALL ACCOUNTS" addresses the prospect’s natural aversion to risk.

c.  “ACTIVATE YOUR PRIVATE WORKSPACE IN 60 SECONDS”  implies simplicity and answers a question all prospects ask: “how long will this take”

d.  Top value plan is first on left to establish reference price and value, then works high to low from left to right, with “Most Popular” (sweet spot) plan front and center.

e.  Sweet spot plan, as mentioned above, is front and center with green background on header and called out as “Most Popular”

f.  Excellent headers regarding : plan names, price placement and suggestive plan segments (e.g. – for business teams, for small groups).

g.  8 plan comparative elements (e.g. – workspace, workgroups, users, storage, etc.) is right about the limit. I typically would recommend 4 to 7, with 10 max.

h.  10 max (mentioned above) speaks to prioritized value drivers above the fold, page load viewable. Enabling expanding sections for more details is another topic / option.

i.  They repeat the comparative element text for each plan (e.g. - "Storage” next to value under each plan), rather than listing these once on the left with only the value under each plan.

j.  Hover details is always a must, which they do well with the hover display design, although the hover detail links may not be obvious enough (should be, but is it).

k.  Interesting to only enable the hover details on the Most Popular Plan. Again repeating comparative elements text adds to the appearance of complexity / adds friction to the decision process.

l.  “Today’s Offer” is intended to create a sense of urgency and encourage sign-up today at the expense of the offer not being available if the prospect delays their decision.

m.  I like the Sign Up buttons and if you visit their pricing page { https://app.bantamlive.com/plans } note the additional information below what I provide in the screenshot and comment on today (e.g.  de-emphasizing a FREE Plan).

I have not provided what areas need improvement and where opportunities exist, but as with all my comments above . . . what really matters is what performs best and A/B testing must be leveraged to fine tune, incorporate improvements to their solutions / offerings  and continuously address changes in the market.