Harvard Business Review - Subscription Offerings & Process
I have personally been to the HBR Subscription page at least 3 times in the past year and decided not to proceed each time. Tonight, nothing on the site compelled me to go ahead and get out my credit card, rather it is a project that I am working on that tipped my curiosity to the point of being willing to pay to search their database and determine if similar efforts have been undertaken by others.
Below is the series of pages I was guided through. It took me longer to decide which of the three offerings to choose, than it did to complete the subscription process (total time 7mins 38secs).
A few notes:
- Prices are not displayed until you select your country
- Risk Messaging: “You may cancel at any time and receive a full refund on the remainder of your
subscription”
to “account number"
If my Subscriber ID hadn’t been auto-populated in the Account Number field,
this inconsistent terminology is an unnecessary time consumer for their new
customers
- Numbering the steps on Screen 4, is a simple method to guide customers and
communicate simplicity
- As always, simply click any image to see an even larger view
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