Today I received an email from my 10 year old daughter, that if anything, demonstrates how products targeted at kids can grow very fast.  As you already know, word-of-mouth advertising amongst family and friends is the most powerful means for a business to generate new prospects with the highest probability of becoming paying customers.

Below my comments I have included the email from my daughter (which is the first time I have heard of Moshi Monsters) and screenshots from the Moshi Monster website.

Here are a few comments to think about . . .

Why Become A Moshi Member? Page
They are taking the Freemium approach and begin listing the reasons why you would want to upgrade to “get exclusive access to all sorts of cool extras”.

Info For Parents - Becoming A Moshi Member Page
- via the "Parents Learn More" link on above page -
Pay careful attention to the value messaging on this page and how they have prioritized what messages they believe will resonate best and create paying customers (Safe, Fun, Educational, Value For Money).  Also, note the testimonials on this page (are you using testimonials . . you should) and how they have segmented 3 types of testimonials that would matter to prospects.

Select Your Location Page
- via the "Join Now" link -
Simple.  Note they don’t go into any form of explanation, just simply self segment yourself to the geographic location that applies to you.  Clicking one of these links takes you to the Select Your Price Package page.

Select Your Price Package Page
- via the "Select Your Location" Page links -
First observation that stuck out to me is that the 6-Months option actually costs more per month than the 1-Month or 12-Months option (I wonder how many times this is being chosen).  Second, note how simple they make this step . . . they don’t break down a comparison because they have kept their offering simple . . . either you want to join and get the “exclusive cool extras” or you don’t . . . just choose how you want to pay and “cancel anytime”.  Third, take note of the fourth option (in addition to the 3 available month-based options) which is purchasing a Moshi Time Card from a number of retailer locations.  Keep in mind, I rarely see this approach getting very good placement in retail stores . . . you would not be banking on this distribution method creating impulse purchases . . . customers would most likely have to find out about this option in some other way, perhaps from friends, family or an email from their child.

If you want to take a proactive approach to your Value Messaging and Pricing Strategy . . . let’s talk and get your business optimized for the best results and best returns.  http://www.pricingwire.com