It has been almost seven months since I first posted Producteev’s pricing page on PricingWire back in March, when they were launching public beta.

Producteev is now out of beta and with this recent pricing page update they appear to have gained some insight into what they believe customers are willing to pay (or perhaps they are just giving it a go with little to no data to support their decision).

Across most of their offerings, not only have they changed prices (increased), but they also modified file storage allocation and number of users.  They have also de-emphasized the Free offering for non-students, as well as now make mention of a white label version which is an idea I like a lot.  Additionally, they have picked up on the best practice of including testimonials.

Overall, they have made some nice improvements and I like that they are attempting to raise prices now that they are out of beta.  It is always easier to lower prices than raise them (messaging is critical in both cases).  Briefly, a couple areas I’d like to see them address would be the spacing between the different offering boxes . . . it just seems a little off and not uniform.  Also, they could use a good once over by a copy editor.  For example, this copy at the top of the pricing page just doesn’t sound right, “Try any of those plans for free during 14 days!”.

One more nice touch, is that they include three offerings with sign-up buttons below the fold, at the bottom of each page on their site.  It would be interesting to see how many clicks come from these.

I personally still prefer the organization of the beta pricing page (note beta next to logo), but keep in mind what matters is which page performs the best, not personal preference. 

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