37signals - Learn From Their Experience - A/B Test Iterations + Willingness To Try New Approaches
If you are considering launching soon or have already launched and believe you have room for improvement, consider spending some time observing how 37signals has fined tuned their product and pricing presentation over time. Just some of the key elements for you to observe is the layout, the messaging and the fact they are providing well produced video testimonials of actual users. As noted in the video below, their current sites are a result of multiple A/B test iterations and a willingness to try new approaches.
In addition to the screenshots below . . . I have also provided a worthwhile video of a presentation that the creator of the Ruby on Rails framework and partner at 37signals, David Heinemeier Hansson, provided at Startup School `08. http://www.pricingwire.com/home/2009/3/11/a-secret-to-making-money-online.html
One more great resource to take a look at is Robert Dempsey’s blog post: http://blog.adsdevshop.com/2009/02/27/how-to-price-your-app-learning-from-basecamp/
Click thru the below screenshots and click the larger version for an even larger version.
