LinkedIn - Pricing Pages - Upgrades "Get 2 Months Free"
As one of the current big players along with Facebook, Twiiter and MySpace . . . I have been meaning to post pricing pages for LinkedIn for some time now.
* Note: for below images, click the larger image for an even larger (better quality) image.
Some elements to point out . . .
- The difference between Comparison Pricing Page and Upgrade Pricing Page
- “Get 2 Months Free” is for those who opt for the Annual Payment (not monthly)
- “Recommended” offering – you can influence users this way
- Other examples of this: “Our Most Popular Plan”, “Best Value”, etc.
Notice that LinkedIn can forecast system demand based on how they segment the offerings they make available to their users. Such as tiered limitations on sending Introduction Requests, InMails and Search Results.
Also, consider a large percentage of active users are likely going to be individuals who are either out of work or seeking greener pastures. Their pricing structure compels users to consider the value of the “potential” for more opportunities to improve their lives and upgrade their lifestyles.
With that said, I believe LinkedIn is missing some valuable opportunities to convert more free users into paid customers. Why do I say that? Upgrading is not promoted to free users as actively as it could be. Certainly not implying that they should spam or go over-board, but they could provide more apparent opportunities to take advantage of LinkedIn’s “additional benefits”.
If you happen to know, please pass along what LinkedIn’s “free user” to “paid customer” ratio is?
* Note: for below images, click the larger image for an even larger (better quality) image.
